When you own a refuse collection company and operate a garbage truck every day, you have a lot of time on the route to think of better, more efficient ways to get the job done. For father and son team John Sr. and John Curotto, productivity was an obsession. Their mission was never to create a business, it was to find a way to get work done quicker and more productively.

Much of those initial discussions revolved around better ways to service residential neighborhoods. It was clear that rear-load trash trucks were slower – and required more labor to get the job done. On the other hand, automated side loaders were prevalent, but drivers needed to take their eyes off the road and crane their necks to pick up the cans. With obstacles, like children, pets, and vehicles congesting the route, it became clear that a driver’s eyes needed to be facing forward to ensure their focus was never distracted. From that initial revelation came the idea to mount an automated carry can on the front forks of an existing front load trash truck, leading to the birth of The Curotto-Can as we know it today.